US-based soft-drink manufacturer, Coca-Cola has expanded into the plant milk domain with the launch of its latest second product: Simply Oat. The move comes with a surge in demand for plant-based alternatives across the US and Canada. The plant milk line is part of Coca-Cola’s Simply brand of beverages (based in Apopka, Florida), initially launched by Minute Maid in 2001, and now both brands fall under the Coco Cola brand shelf.
Coca Cola unveiled earlier, that Simply Oat will become its second plant-based milk product, joining Simply Almond—which was announced in July 2020 and rolled out in the US this past February. “Simply stands for more than just great-tasting juices and drinks,” said Kelly Marx, brand director, Simply Beverages. “Our beverages are made with simple, all-natural, non-GMO ingredients, supported by a commitment to transparency, quality, and authenticity. Moving into almond milk – a current gap in the Coca-Cola North America portfolio–is a natural extension for us as we continue to explore ways to grow the brand.”
Simply Oat comes in three varieties: Original (80 calories), Vanilla (80 calories), and Creamy (110 calories). Like Simply Almond, Simply Oat will be available in 46-oz carafes.
The milk is made with non-GMO oat extract, oat flour, cane sugar, natural flavourings and salt, the new gluten-free, lactose-free, and vegan alternative joins Simply’s first plant-based milk offering, Simply Almond, which landed on shelves last year. According to the company site, ‘Simply Oat’s creamy product also includes sunflower oil as an ingredient and is designed to be incorporated into coffee beverages like lattes and cappuccinos with its “rich texture that foams well’.
According to Vegonomist, Simply Almond Milk is retailing at $3.99 per 46-ounce bottle and can be found in Target and Kroger stores in the US or Walmart, Safeway, Loblaws, IGA, and other major supermarkets in the US and Canada.